News > Datsun mi-DO Show Car Revealed for Outdoor Enthusiasts
Datsun Cape Town: The Datsun mi-DO for outdoor enthusiasts (in particular fishing enthusiasts), has been designed based on survey the brand directed on Datsun social media platforms.
The all-new Datsun has been introduced to the Russian market via a special Datsun mi-DO model specifically for the Russian market. The model is designed and crafted for people who love doing activities outdoor, particularly fishing.
We are committed to serving to customer’s needs, Datsun started this project to study the needs and fondness of the brand's customers in an experimental way.
The Datsun mi-DO was created based on a survey conducted in January on Datsun social media platforms which 58% of members listed car travel as a means of getting to leisure and entertainment activiteis, while 27.2% listed the specific leisure activity as fishing.
Members were also asked what equipment and features they really feel are needed in a car for long road trips and an active life outdoors. The car was then structured with the robust Datsun mi-DO hatchback as its base, with outstanding customizations to the exterior and interior to make it more versatile for camping, fishing and general outdoor adventures.
“Datsun carefully monitors the lifestyles and likings of our customers. We look for fresh solutions to address their needs or wants," said Andrey Chirkov, the head of Datsun in Russia.
“This exclusive project allows us to have a real case study of the special needs for outdoor enthusiasts. Through a variety of activations planned over the next few months, we plan to get reviews from numerous stakeholders, which will be taken into consideration as we move forward.” Added Chirkov.
What do you think? Would you buy an outdoor-centric Datsun?